One of the biggest movements that I have noticed this year when it comes to Male Grooming, Beauty and Skincare, is that brands are now becoming more aware of our environment and are wanting to minimise and reduce waste by making changes such as introducing eco-friendly packaging, doing away with unnecessary plastic, and re-designing their products to make them recyclable or reusable. Don’t get me wrong, there are still a lot of brands out there who haven’t made any changes nor do they seem to listen to their customers when it comes to environmental issues, but for those brands who do, it’s a step in the right direction!


I had a meeting with Liberty London a few months ago and was told about their newly launched Beauty Conscious campaign which features brands who are changing the Beauty/Male Grooming industry by spear-heading the eco-friendly ethos towards a cleaner future by using organic, cruelty-free or vegan ingredients and being more conscious of zero-waste packaging.

I had kindly been gifted some products from the brands within the Beauty Conscious campaign which includes:

  • Votary - Super Seed Facial Oil (Fragrance Free)

    Votary are vegan, cruelty free and a natural brand. The Super Seed Facial Oil nourishes dry, sensitive or irritated skin with a fragrance-free blend of 21 Super Seed oils. To learn more about Votary and their different products, click here.

  • Claus Porto - Favorito Red Poppy Bath Soap

    Suitable for all skin types, this soap bar is made with 100% Vegetable Oils enriched with Shea Butter. Hand-wrapped in decorative recycled wrapping with original graphics from Portos’ archive. To learn more, click here.

  • Truthbrush - Beautiful Bamboo Toothbrush

    A bamboo toothbrush which has an ergonomic handle, made with medium. castor oil based bristles and is naturally antibacterial and sustainable. To find out more about Truthbrush, click here.

  • Sana Jardin - Tiger By Her Side

    A perfume created sustainably by artisans with zero waste. Formulated using naturally perfumed oils and free from phthalates, artificial colorants, parabens, formaldehydes and animal testing.

    Top Notes: Bergamot, Cinnamon Bark, Coriander Seed / Middle Notes: Rose Absolute, Thai Benzoin Resin, Patchouli Heart / Base Notes: Labdanum Resin, Vanilla, Olibanum

    To learn more, click here.

  • Omorovicza - Acid Fix

    Vegan and cruelty free, this Acid Fix by Omorovicza is suitable for oily, combination or normal skin. Using a potent blend of AHAs and BHA, this multi-purpose acid treatment deeply exfoliates, resurfaces, brightens and plumps up lacklustre complexions. To find out more, click here.

  • REN Clean Skincare - Clean Screen Mineral SPF 30

    REN Clean Skincare is best known for natural products that steer away from synthetic compounds and skin unfriendly ingredients. The tube for Clean Screen Mineral SPF 30 is made from 50% post-consumer recycled plastic and the cap is made from 100% post-consumer recycled plastic. Formulated with Zinc Oxide, Yellow Passion Fruit Seed Extract and Rice Starch, this is suitable for all skin types which helps to leave skin feeling protected, comfortable, soothed and mattified. To learn more, click here.

Prior to Liberty’s: Conscious Beauty campaign, I had already become increasingly aware of brands packaging, the skincare ingredients within each product and ultimately, are they effective? I feel quite strongly now in doing my best for the environment whether that’s reducing single use plastic, not using plastic carrier bags and finding alternatives that are eco-friendly. Liberty London are also wanting your beauty empties! Within their store in London, they will recycle any of your empties in partnership with Teracycle. To find out more about their incredible campaign, click here!


What do you think to Liberty’s: Conscious Beauty campaign? Are you aware of the environment more? Are you doing anything to be more eco-friendly? Have you heard any of the brands featured within this post? If so, which ones? Have you used any of these products? Let me know below as I would love to hear from you and don’t forget to click the ‘like’ button!