I had first heard of Pretty Green by Liam Gallagher as the brand was founded by him in 2009. Pretty Green is very much a nod to the 90's with clothes that strongly represent both the mod and Rock'N'Roll era. When I had been approached to create a LookBook for the brand I was both honoured and chuffed, especially to represent Leeds!
I love the Rock'N'Roll look/vibes so when I was given the opportunity to choose some key items, I chose those that stayed true to my style and I also wanted to choose some pieces that I wouldn't necessarily have thought of wearing before such as the crisp white jeans alongside the Baker Boy cap!
Myself and Matt McCormick found a field adorned in yellow flowers and I felt this was the perfect location to tie in the Summer theme with the brand. I also selected a few pieces from the Katie Eary x Pretty Green Collection and had a lot of fun shooting this LookBook! I do hope you like the images and I would love to hear your thoughts on what you think to them.
Have you shopped with Pretty Green before? If so, what have you bought? Have you viewed their latest collections? Have you been into their Leeds Boutique? Do let me know your thoughts below and don't forget to click the 'like' button!
© Photography: Matt McCormick