I had been invited to the Floris London Boutique on Jeremyn Street in London, to discuss their latest fragrance collaboration with Turnbull & Asser; 71/72. On reflection, it felt an absolute honour to have been asked and a day I will always remember!


Prior to the meeting, I felt excited and slightly surprised at my organisation skills. I'm usually quite bad at finding my way around London, however I found Jeremyn Street pretty quickly! I did end up at the wrong side of the street to begin with, but anyway... I had been introduced to the perfumer, Penny Ellis, and she took me into her office. I'll be honest, I was expecting a stark, clean-cut laboratory, yet it was quite the opposite! A warm office, with all of the different Floris London fragrances on display, various different fragrance notes, and a room which felt steeped in history.

The one thing I felt slightly nervous and apprehensive about was 'What if I forget all of the questions?' But this soon faded and the questions just flowed naturally. (I didn't even need to look at the questions in the end!) I asked Penny to start by telling me about the history of Floris London, and I felt in awe of all of the facts that she shared with me.

My personal favourites being that Winston Churchill wore a Floris London fragrance, which can I just say, I had the honour of smelling! (I KNOW RIGHT!!??!) Another favourite fact, was that Floris London is a family run perfumery, and to this date, it is still kept within the family. Floris London has a vast history with the Royals, and I was lucky enough to have been able to look inside a book of all of the different Kings and Queens who have made many purchases with the perfumery. 


Floris London collaborated with Turnbull & Asser for the fragrance 71/72. Turnbull & Asser came up with a brief, primarily sticking to creating a fragrance which they felt summed up the true essence of Jermyn Street. I asked Penny the inspiration behind 71/72, and she began by telling me that she found the inspiration by visiting the Turnbull & Asser boutique, and took in all of the scents. From the cotton shirts, to the woody interiors, to the sea aspect of it, due to Turnbull & Asser getting all of their cotton from a sea island. 

I smelt each individual note within 71/72 which are:

  • Top Notes: Mandarin, Bergamot, Juniper.
  • Heart Notes: Lavender, Jasmine, Orris, Oud.
  • Base Notes: Sandalwood, Boisamber, Frankincense.

The first initial spray is very fresh, making it perfect for a Spring/Summer fragrance! The dry-down feels heartier with the sandalwood remaining prominent. Before smelling each individual note, I had no idea that there was lavender within this! 71/72 is available to purchase and with there only being 200 bottles of this, you had better act fast! 

A truly wonderful afternoon, and I would just like to thank Floris London for inviting me, and Penny Ellis for taking the time out to answer my questions!

Have you smelt 71/72? Which is your favourite Floris London fragrance? Have you seen my review on Floris London; Bergamotto Di Positano? I would love to hear from you, so don't forget to leave me a comment down below!