I had the pleasure of being able to attend the recent launch of Jo Malone’s newest collection; Blossom. The e-vite came through and it promised to be an ‘immersive way to experience the new Blossoms Collection through sound, vision and scent.’ Having attended Jo Malone events before, I knew I was going to attend something rather special, and so I naturally jumped at the chance of going!
JO MALONE - BLOSSOMS COLLECTION
The event took place at Victoria House in London, and as I made my way through the entrance, a whole sea of Jo Malone goody bags were there to greet us with different lights twinkling to set the mood. I then navigated through several dark rooms, and I stumbled across a long corridor with tranquil music playing throughout, again with different coloured lights changing with every beat. Once through the corridor, I walked into a large room with a long table in the middle of it displaying the most beautiful of flowers which proudly took centre stage with a DJ playing the latest tracks in the background.
What initially caught my eye when I first walked in, were these 4 rooms, hidden behind a fuzzy screen, all of which were lit up in different colours to represent the four Limited Edition Blossom scents;
Green - Star Magnolia
Pink - Silk Blossom
Yellow - Frangipani Flower
Orange - Orange Blossom
My personal favourites were the Star Magnolia and the classic Orange Blossom and much to my delight, the Orange Blossom was actually found inside my goody bag which made for the perfect treat in time for Spring! I will be doing a separate blog review on the Orange Blossom fragrance shortly, so do check back for that.
The full Blossoms Collection includes:
Frangipani Flower Cologne 30ml £49 // 100ml £98
Silk Blossom Cologne - 30ml £49 // 100ml £98
Star Magnolia Cologne - 30ml £49 // 100ml £98
Orange Blossom Cologne - 30ml £49 // 100ml £98
Silk Blossom Home Candle - 200g // £49
Star Magnolia Hair Mist - 50ml // £44
Orange Blossom Hair Mist - 50ml // £44
Orange Blossom Diffuser - 165ml // £65
I had a wonderful time at the Blossoms Collection Launch and I found it to be a unique, innovative way to experience fragrance! The Blossoms Collection is out now and is out for a limited time only, so do be quick to try out these treats! For more details, click here.
For more of my Jo Malone reviews and events, see below!
Have you smelt any of the Blossoms scents and fragrances yet? Do you have any favourites? If so, which ones? Will you be trying any of these out? Have any of these caught your eye? Let me know below as I would love to hear from you and don’t forget to click the ‘like’ button!